This social proof effect of user-generated content is exactly why testimonials work and why platforms like Yelp are so popular. We are willing to trust complete strangers because they feel they have nothing to gain by sharing their story. This new product from Yotpo lets you collect user-generated content from Instagram and display it in high-resolution formats in other places, like your website. You can even moderate photos to add links to your product pages. It's a great way to share the stories of your current customers and create easy content for your site. Screenshot 08/17/2016 at 1:30 p.m. Stop Motion Studio Lego Movie was awesome. (My sincerest apologies if I mention this getting stuck in your head!) But I bet you haven't realized that it's a pretty simple process for you to create artistic stop motion videos yourself!
Advertising Continue reading below Apps like Stop Motion Studio are free to download and turn your photos into a fun video. If you're image masking service looking for a new way to share your story on the move, you should check this one out. And tweet me after you build it because I love stop motion! Face Last, but certainly not least, is the killer data visualization tool, Face. Data storytelling is both an art and a science. Studies have shown conclusively that stories are more memorable than facts and figures. But if you add the two together, you can take your stories to the next level. Facts provide proof, and humans love proof (this is for our rational brain). Face allows you to beautifully display your data in a way that is also visually pleasing. It helps you tell your stories with the numbers to back them up.
One, two, punch! Show your story These are just a few of the tools at your disposal to make it easier to tell your brand story through visuals. There is no right or wrong answer for what will work for you, the important thing is to test. And then let us know how it goes! Advertising Continue reading below Do you currently use visuals to support and amplify your stories? What worked for you? Especially when compared to their simpler cousin, the “white paper”. There's nothing wrong with a good white paper. In fact, the depth of information they provide is a boon to any content marketing strategy. The only problem is that they can be notoriously outdated, too dense, and simply inaccessible to a casual reader.