Mistake: say yes to every project brands often do content marketing on a budget that doesn't allow for real testing and learning, to do it the right way, while judging the results accordingly. How to fix it: know when it's just not worth doing if it's not going well. Gordon price locke , chief marketing officer, pace error: going rogue often one or more people on the team may have separate kpis (key performance indicators) in mind, and without a clear discussion they may end up creating what they think is a great campaign but hitting the wrong ones.
Goals. How to fix it: before you start, decide what you want to accomplish and design your content campaign and measure it around that goal to make sure you're all working towards the same goal. Melanie deziel , founder, storyfuel error: going overboard my whatsapp number list mistake was over-sharing and saturation of the same target audience. How to fix it: i am now diversifying who i send content to and how often. Chuck hester , director of client services, converge consulting diversify who you send content to and how often, says @chuckhester. cmworld click to
tweet mistake: thinking writers must be experts years ago, i told a professor that i didn't feel qualified to write about a topic because i couldn't provide concrete answers to the problem. How to fix it: she told me it's not about knowing the answers, it's more about asking the right questions. Rebecca lieb , analyst and founding partner, kaleido insights error: assuming the audience will find the content i am not a content marketer; but i worked with a team to market my book. My biggest