If a searcher falls within your radius and searches for the set keyword, your result will come up. In this phase it is all about gaining insight and feeling about the search behavior of your target group. This way you know which keywords to focus on with SEO and SEA. Screenshot of a local SEO campaign in Google. 3. Build trust on the landing page If your company is not located in a specific location, but you do provide products or services there, it is good to mention this in your text.
Preferably as soon as possible after you have clearly shown what you can do for your visitor. Be open and honest with your visitor about where you are located. That inspires confidence and clarity. In addition to the general tips for landing pages , it is important for local visitors to highlight the following points: Sincere customer reviews Make sure job function email list you have a good review system such. The best thing is to put reviews on the landing page of someone from the same place name. We often see websites that make their own reviews and place them on the website. Often these reviews are coded in the website or you cannot link to the review program.
This creates mistrust, so make sure you use a good review system. Show your work Are you from Utrecht and have you built a beautiful veranda in Hooten? Make a project page of this and show it. Got nothing to show? In that case, at least mention that you also deliver in the place name that is being searched for. Be open and transparent about your service and show evidence of your efforts. Show the people behind the company Your visitor wants to know who he or she is going to do business with. A face or team photo inspires confidence in your potential customers.