Even if you want to reach the journalist who takes over press releases directly, it is important to take this into account. It is important to them that all information is included in the story. So take into account the type of journalist and respond to that with the content of your press release. Tip 5. Choose a simple layout Do you think your press release looks boring? On a roll! The journalists I spoke to were unanimous: the simpler the layout, the better. Don't fill it with photos, no weird colors and not too complicated with text blocks.
The most annoying thing for a journalist Executive List is a lack of overview and the need to search for information. In the context of tip 2 (keep the journalist's attention), it is also important that a journalist does not have to scroll in the press release, because that is a moment when he can decide to click away. Also add headings so that the journalist can immediately see where the information is after reading the lead. In addition, it is inconvenient if the recipient still has to click through for the press release in the email.
Even then you lose attention. What does work well is adding the press release as a Word document, so that journalists can easily copy it. Conclusion: journalists never really have time. But with the above tips you help journalists by giving them time or by saving them time. And of course you help yourself with that in the end! Did these tips help you? Or are you a journalist and do you think: I still have something to say about this? Please let us know. Working from abroad, it sounds great.